"Establishing a unified design identity that integrates DONGYANG E&P’s wired and wireless chargers."
"User-friendly edge"
We defined “USER-FRINDLY EDGE” as the core design keyword for DONGYANG E&P’s B2C product line, applying it as a unifying formal element across all products to enhance design consistency and improve user convenience.
WIRELESS CHARGING STAND
The design identity was expressed through the phone cradle structure, allowing the smartphone to be easily placed and charged in both portrait and landscape orientations.
WIRELESS CHARGING PAD
The charging areas for the smartphone and smartwatch were separated using raised borders, enabling intuitive recognition of each zone while preserving the overall design identity.
ADAPTER
The rear edge of the adapter was raised to make it easier to insert and remove from the outlet with less effort, while maintaining a consistent overall design.
The design keyword “USER-FRIENDLY EDGE” was interpreted based on the characteristics of each product and applied across the entire lineup, reinforcing design consistency while enhancing overall usability.
"We hope DONGYANG E&P’s outstanding technology, embodied in BFREE’s new design identity, delivers both convenience and satisfaction to customers."
dongyang e&p
product design
strategy
bfree
2021
"Establishing a unified design identity that integrates DONGYANG E&P’s wired and wireless chargers."
"User-friendly edge"
We defined “USER-FRINDLY EDGE” as the core design keyword for DONGYANG E&P’s B2C product line, applying it as a unifying formal element across all products to enhance design consistency and improve user convenience.
WIRELESS CHARGING STAND
The design identity was expressed through the phone cradle structure, allowing the smartphone to be easily placed and charged in both portrait and landscape orientations.
WIRELESS CHARGING PAD
The charging areas for the smartphone and smartwatch were separated using raised borders, enabling intuitive recognition of each zone while preserving the overall design identity.
ADAPTER
The rear edge of the adapter was raised to make it easier to insert and remove from the outlet with less effort, while maintaining a consistent overall design.
The design keyword “USER-FRIENDLY EDGE” was interpreted based on the characteristics of each product and applied across the entire lineup, reinforcing design consistency while enhancing overall usability.
"We hope DONGYANG E&P’s outstanding technology, embodied in BFREE’s new design identity, delivers both convenience and satisfaction to customers."
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